QUBE Forestry: Simplifying Operations and Driving Efficiency with EROAD

QUBE Forestry NZ Ltd operates exclusively in log cartage, servicing the East Coast Gisborne region within a 100 km radius. With a fleet of 90 dedicated High Productivity Motor Vehicles (HPMV), they transport logs destined for export from the local wharf. The business supports major corporate forestry customers, navigating challenging terrain and infrastructure.

Challenges

The forestry industry presents significant operational hurdles, notably fragile infrastructure and unpredictable weather events common to Gisborne. These challenges directly affect daily operations and make strict compliance essential. Ensuring vehicles meet rigorous safety and compliance requirements before hitting the road is vital, but historically demanded substantial administrative time and resources.

Why EROAD?

QUBE Forestry chose EROAD for its ease-of-use, centralised platform, and comprehensive fleet-management capabilities. Implementing EROAD solutions – including EROAD Inspect, RUC management, electronic logbooks (eLogbooks), and maintenance scheduling – allowed QUBE to simplify and streamline essential operational processes.

“We chose EROAD because it's user-friendly. Everything’s available in one portal, and it benefits all aspects of our business.”– Campbell Gilmour, General Manager, QUBE Forestry NZ Ltd

Key Benefits

1. Simplified Administration and Cost Management

With EROAD, QUBE Forestry significantly simplified administrative processes. Centralised data management eliminated redundancy, saving time across payroll, administration, and fleet management. Real-time insights into driver behaviours, such as idling and overspeeding, have also helped reduce fuel consumption and other operational costs.

"EROAD has enabled us to simplify our processes, especially admin. It’s all about managing overheads, and managing costs is extremely important."

2. Improved Driver Performance

Drivers now access real-time feedback directly through the EHUBO devices, encouraging better driving habits and reducing overspeeds. Monthly leaderboards further motivate drivers, linking their efforts to tangible improvements in fuel efficiency.

"Drivers see real-time feedback on the EHUBO. This directly reduces overspeeds, improving fuel burn and overall performance."

3. Transition to a Paperless Environment

Implementing EROAD Inspect and electronic logbooks eliminated cumbersome paperwork for drivers and administrators. The shift to digital record-keeping significantly streamlined daily operations and improved accuracy.

"We’re now completely paperless. Drivers don’t have to fill out paperwork, and admin teams don't have to manually input information. It’s a win-win all round."

4. Strategic Partnership with EROAD

QUBE Forestry views their relationship with EROAD as a strategic partnership rather than a typical supplier-customer relationship. EROAD’s solutions have become integral to the company’s ongoing improvement and growth.

"We operate as partners with EROAD. They’re an important part of our business and essential to our ongoing development and improvement."

Conclusion

By embracing EROAD’s integrated solutions, QUBE Forestry NZ Ltd has enhanced operational efficiency, streamlined compliance, and improved driver performance. Moving forward, EROAD remains a vital partner in QUBE Forestry’s continued success and development.