Booth’s Logistics Boosts Driver Safety and Compliance with EROAD Clarity Dashcams

Overview

Booth’s Logistics, a leading New Zealand transport and logistics company, has significantly improved driver safety and fleet compliance by implementing EROAD’s advanced telematics and Clarity Dashcam solutions. With a fleet of around 450 trucks and 800 staff across 23 locations, Booth’s faced the challenges of managing driver fatigue, distractions, and regulatory compliance over long distances and tough road conditions. By partnering with EROAD, Booth’s deployed AI-enabled dashcams, real-time tracking, and integrated reporting tools that have reduced fatigue-related incidents, increased fleet visibility, and strengthened the company’s safety culture.

25+ Years on New Zealand’s Roads

Booth’s Logistics has been in business for over 25 years, growing from a regional carrier to a nationwide logistics provider. Today, Booth’s operates hundreds of trucks providing transport, warehousing, and supply chain services across New Zealand. Key facts about Booth’s Logistics:

Fleet Size: Approximately 450 trucks ranging from line‑haul to local delivery vehicles.
Team: Over 800 staff including drivers, logistics planners, and support personnel.
Network: 23 branches and depots nationwide, enabling full North‑to‑South Island coverage.
Safety Focus: A company ethos of “Be Safe” – ensuring every employee goes home safely each day.

As CEO Dallas Vince explains,

“We need to make sure that our team comes to work every day fit and ready for the job. Once they’re in our gear, we do everything we can to make sure that our people and the public we share the road with are safe as well.”

This commitment drove Booth’s to continually invest in technology and programmes that protect drivers and other road users.

Challenges: Managing Fatigue, Distraction, and Compliance

Operating a large fleet in New Zealand presented several safety and compliance challenges for Booth’s Logistics:

Driver Fatigue: Long hours on the road and overnight routes meant fatigue was an ever-present risk. Fatigue-related microsleeps or lapses in attention could have serious consequences if not caught early.

“Statistics show that 40% of truck crashes are caused by fatigue.” – Genevieve Power, National Health & Safety Manager

Driver Distraction: With drivers spending long shifts on the road, distractions such as mobile phone use could lead to incidents. Keeping drivers focused and alert was a constant priority.

Difficult Road Conditions: From poor road surfaces to wild weather, Booth’s’ drivers face challenges that demand extra vigilance and real‑time support.

“We’re dealing with the public every day on New Zealand’s roads – the state of our roads, weather, and changing customer demands.” – Dallas Vince, Chief Executive Officer

Limited Fleet Visibility: With operations spread across 23 locations, real‑time communication and tracking were difficult. Phoenix O’Loughlin, Linehaul Planner, needed better oversight of dozens of drivers on the road at any moment.

“Some of the challenges are communication with them, seeing where they are.” – Phoenix O’Loughlin, Linehaul Planner

Compliance Burden: Managing work/rest rules, vehicle safety, and road user charges for 450 trucks via manual processes created heavy admin load and risked non‑compliance.

Solution: EROAD Clarity Dashcams and Integrated Fleet Technology

AI-powered dual dashcams: Forward- and driver-facing cameras detect fatigue and distraction in 1.5 seconds.
Seat shakers + audible alerts: Immediate in-cab feedback wakes drivers from micro-sleeps.
24/7 Bureau escalation: Critical events trigger an on-call manager phone-check for driver wellbeing.
Live GPS & overspeed reporting: Integrated with the existing EROAD platform for single-portal visibility.
Simplified workflows: Automated assignment of events to drivers slashes admin time.

“We didn’t want to shift to another system. EROAD had to deliver – and they did. Everything just works out of the box.” – Dallas Vince, Chief Executive Officer

Results: Safer Drivers, Greater Visibility, Stronger Compliance

Zero fatigue‑related accidents since rollout*
Minutes to resolve incidents with HD dashcam evidence
30% reduction in admin time via automated reporting*
Uplift in driver trust and safety culture across 800 staff

*Internal Booth’s reporting, Jan–Apr 2025

“Being able to show real footage in coaching sessions is powerful – drivers see the risk, reflect, and change their behaviour.” – Genevieve Power, National Health & Safety Manager

Looking Ahead: A Technology‑Driven Safety Partnership

Booth’s Logistics will continue partnering with EROAD to innovate and protect its people – ensuring every driver gets home to their top five passions safely.

“EROAD’s been great to deal with – really responsive and innovative. We’re working with them on new initiatives, and they’ve helped take us forward." – Dallas Vince, Chief Executive Officer

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Booths Logistics Boosts Driver Safety and Compliance with EROAD Clarity Dashcams